New Mandate for the Swiss Import Promotion Programme SIPPO

With a change in project approach, the programme aims to secure stable, lasting export structures in the partner countries. Measures proven successful with the previous programme implemented by Switzerland Global Enterprise will be maintained and expanded.

The services offered by the Swiss Import Promotion Programme SIPPO benefit Swiss importers as well as exporters in developing and transition countries. The programme works with 11 partner countries to facilitate their integration in sustainable global trade. With exports promoted in six sectors, this helps to generate employment and thus also income. For Swiss importers, the programme opens up additional markets with attractive procurement opportunities.

Services that promote trade

SIPPO offers a platform for export-ready producers in transition economies and importers in Switzerland and worldwide to form new trading relationships and even sign contracts with each other.

One new feature of the programme is capacity building within the export promotion organisations of partner countries, rather than supporting SMEs directly. These organisations can then offer support services to local exporters. This will consolidate the role of export promotion within the partner countries’ national export structures.

Direct benefit to Swiss importers

Swiss importers will continue to benefit directly from SIPPO’s expertise and vast network, for example through meetings with verified suppliers at international trade fairs, purchasing trips in emerging markets, or market and product analysis reports.
SIPPO offers its services in close cooperation with European and local partner organisations. In Switzerland, the programme led by Swisscontact will also collaborate with BHP Brugger and Partners and with Helvetas Swiss Intercooperation.